Just as promoting a graduate recruiter is different from promoting a consumer brand, so too is marketing at a university different from marketing in other spaces.

Universities have their own rules and regulations, and every university is different, with varying personnel, responsibilities, and ways and practicalities of getting things done. This can make multi-university strategies time-consuming and difficult to organise. Graduate Promotions’ role is to enable recruiters to conduct multi-university promotional campaigns in as uniform but hassle-free and cost-effective a way as possible and – through ensuring appropriate permissions are obtained and rules followed – in a way which does not endanger a recruiter’s reputation at their target institutions.

Graduate Promotions works with recruiters – whether directly or via their recruitment advertising agencies – to apply their requirements and creative ideas on campus in ways which are full of impact yet practical to the demands of the individual campuses.

Graduate Promotions also undertakes assignments for advertisers of consumer brands and services and their advertising agencies.