Graduate Promotions researches, arranges, audits and monitors potential and existing university sponsorship arrangements.Sponsoring university clubs, societies and events can be an excellent way of getting a recruiter’s brand on-campus in a sustained, year-round way which is also seen as beneficial to the university. Many graduate recruiters will seek to acquire a portfolio of sponsorships reflecting a variety of corporate priorities and brand profile-raising opportunities.
Sponsorship can also assist where multi-university marketing strategies are dependent on linkages to student activities, whether academic or extra-curricular.
Sponsorship can also be an excellent way to promote diversity and CSR initiatives.

PricewaterhouseCoopers - Cambridge, UK - 2004